The new subsidiary, Yamaha Motor Connected Innovation, aims at developing digital platforms and connected technologies for the marine business. Additionally, Yamaha Motor has acquired the fleet software platform and intellectual property rights of Skipperi, a Finnish boating-focused tech company.
Yamaha Motor Europe N.V. (hereafter “YME”) has established a new company, Yamaha Motor Connected Innovation (hereafter “YMCI”), in Finland to develop digital platforms and connected technologies for the marine business. To further support this development, Yamaha has acquired the software platform and intellectual property rights of Skipperi, a Finnish start-up boating-focused tech company in which Yamaha invested in 2023.
Skipperi’s software strength lies in its ability to develop platforms to provide customers with comfortable marine experiences. With the software platform, which uses cutting-edge digital technology, boat clubs can operate subscription-based rental of their boat fleet and make boating more accessible, competitive, and enjoyable for everyone. The app allows users to reserve boats, access harbours, and manage boating trips, without the hassle of owning a boat.
These initiatives align with Yamaha Marine’s CASE strategy (Connected, Autonomous, Shared, Electric) and serve the purpose of building a foundation for further connected technology development by leveraging the acquired digital assets and integrating them in Yamaha’s marine digital solutions. Simultaneously, these operations meet Yamaha’s aim to increase the sales of its digital platform in the globally expanding sharing market.
Moreover, the objective of the new Yamaha company, YMCI, is developing the software capabilities further and preparing it for release in the years to come.
Yamaha will continue to pursue its Marine CASE strategy set forth in the previous Medium-Term management plan, and in the new Medium-Term management plan announced in February of this year. Yamaha will keep enhancing customer value by developing advanced services and next-generation products that leverage digital technology, serving the diverse lifestyles of its customers. Ultimately, it will evolve its Marine business into an “Integrated Boat Business” in order to maximise the value of the customer experience.
| Overview of Yamaha Motor Connected Innovation | |
|---|---|
| Established | 2025 Year |
| Location | Espoo, Finland |
| Representative | Konsta Hansson |
| Capital contribution | 100% Yamaha Motor Europe N. V. |
| No. of Employees | Approx. 15 |
| Business Overview | Software Development, Operations and Maintenance |